Technology Marketing for a Connected World

Mobility, cloud, and AI-enabled technologies have changed how the world lives, works, and plays. Traditional business models are evolving to become more borderless. For many, global mobility and collaboration are the norm.

Greenefield tells the stories of companies blazing trails in the future of work, finance, and travel through precise messaging, positioning, and differentiated product and content marketing.

Future of Work

From independent consulting to digital nomadism to AI embedded in everyday tasks, the realities of work are changing for many. New paradigms in people technology, digital collaboration, and workflow management are setting up a new canvas for the art of the possible.

Future of Finance

FinTech innovation means moving and managing money across borders has never been easier. From payments and bank accounts to practical applications of cryptocurrency and blockchain to regulation and safety, finance has never been more agile.

Future of Travel

Travelers have never had better access to information or destinations. Advances in travel offerings and technology mean more customized experiences — and travelers can now seamlessly blend business and leisure, backed by the tools to work and manage their finances effectively.

Headshot of a smiling man with short brown hair and blue eyes, wearing a light blue and green plaid shirt against a plain gray background.

Who we are

Nolan Greene, Principal

Nolan Greene helps B2B technology companies transform complex products into clear market narratives that resonate with buyers, analysts, and industry influencers. With 15 years of experience spanning product marketing, content marketing, market research, and analyst relations, he develops research-driven messaging and thought leadership that builds credibility and accelerates growth.

As founder of Greenefield Consulting, Nolan partners with companies shaping the future of work, finance, and travel. He helps clients sharpen their positioning, develop compelling thought leadership, and execute content and go-to-market strategies that differentiate them in competitive markets.

Before founding Greenefield Consulting, Nolan spent more than a decade leading product and content marketing initiatives for high-growth software companies. He began his career as an analyst at IDC, where he researched enterprise technology markets and advised software vendors on industry trends, competitive positioning, and buyer priorities. That experience gives him a distinctive perspective on how markets evolve, how buyers evaluate technology, and what enables innovative companies to stand out.

Nolan holds an MBA from Boston University, with concentrations in Marketing and Social Impact, and a BA from Furman University.

Our Story

Greenefield Consulting was born out of a belief that B2B tech marketing deserves storytelling that brings innovation to life. We create narrative coherence for technologies powering the future of work, finance, and travel. Our work strikes the balance between technical richness and business outcomes, never forgetting the human side of tech.

Your Questions, Answered

  • We offer a range of strategy and content services in B2B marketing, as well as analyst relations. At the core of everything Greenefield Consulting does is getting to the heart of who your customer is and creating a messaging framework that reaches across your audiences.

  • Use our contact form to reach out to us. We’d love to have a conversation about your goals, pain points, and how we can help you elevate your storytelling!

  • With experiences across multiple industries, segments, and technology areas, Greenefield serves a wide variety of clients.

    Our current areas of focus include SaaS and infrastructure solutions within the financial services, travel, communications, and social impact verticals.

  • You can reach us anytime via our contact page or email. We aim to respond quickly—usually within one business day.

  • We offer flexible pricing based on project type and complexity. After an initial conversation, we’ll provide a transparent quote with no hidden costs.

  • Collaborative, honest, and straightforward. We're here to guide the process, bring ideas to the table, and keep things moving while staying agile for changing market conditions.

Contact us

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