The Greenefield Opportunities Blog
Unlocking Untapped Potential in Your Go-To-Market Strategy
From Remote to Borderless: The Next Evolution of Work
Remote work didn't just change where work happens; it changed how companies hire, pay, secure, and coordinate work across borders. The companies that will win in the next decade are not just distributed. They are designed to operate without borders.
Five Travel Technology Trends Shaping 2026
We examine five travel technology trends shaping 2026 and what they mean for companies building solutions for the travel and hospitality sector.
Origin Story: Why I Started Greenefield Consulting
Through fifteen years in B2B tech marketing, one theme has defined my most gratifying work: storytelling.
The strongest brands bridge the gap between engineering complexity and market clarity.
That belief became the foundation for Greenefield Consulting.
ESG in Tech: Where Does it Stand in 2026?
In 2026, ESG is no longer about signaling values – it’s about operational credibility, risk management, and long-term competitiveness.
Why Digital Nomads Matter to Modern Tech and Marketing Teams
We explore who digital nomads are, how they operate, and why their growth creates strategic opportunities for tech vendors and marketing teams alike.
Why Writing B2B Case Studies Is So Hard for Product and Content Marketers
Why do many marketers struggle with case study creation while others seem to have it all figured out?
Rethinking Sales Enablement Training for Long-Term Impact
Having a successful sales enablement program is only possible when good habits are established from the very first day of employment. Investing the right amount of time upfront can pay great dividends down the road.
B2B Brand Marketing: Overhyped or Overlooked?
Branding is about more than logo graphics, fonts, colors, and slogans - having a strong brand identity is important for every B2B technology vendor.
How to Get More from B2B Technology Review Sites
Social proof is increasingly part of the buying process at every point in the sales funnel. As a result, peer review sites are critically important for vendors to demonstrate critical user mass and satisfaction
How to Navigate B2B Messaging Across Buyers, Users, and Hidden Influencers
Modern B2B buying involves 6-10 stakeholders. Learn how to align messaging across IT, business buyers, and hidden influencers to accelerate deal consensus.
Revisiting 7 Marketing Trends in B2B Tech
Can seasoned marketers reach into their tested strategy kits or is it time to come up with a new playbook?
9 Ways B2B Tech Companies Can Use Blogging for Maximum Impact
While there’s no “one-size-fits-all” approach, it’s important for organizations to examine how they use their blogs to ensure they’re getting the most out of this powerful and versatile marketing channel.
Five Dos and Don’ts of Responding to Analyst RFIs
Regardless of the size of your team or the depth of your AR function, there are best practices that can set you up for RFI success.
Five Ways Analyst Firms Can Help Your Marketing
The value of analyst firms extends beyond access to market research data and mentions in market assessment reports.
Three Myths About Working with Industry Analysts
While analyst firms must continue to find new ways of demonstrating value, they are still an important part of the go-to-market ecosystem across tech categories.