Social proof is increasingly part of the buying process at every point in the sales funnel. As a result, peer review sites are critically important for vendors to demonstrate critical user mass and satisfaction

Can seasoned marketers reach into their tested strategy kits or is it time to come up with a new playbook?

While there’s no “one-size-fits-all” approach, it’s important for organizations to examine how they use their blogs to ensure they’re getting the most out of this powerful and versatile marketing channel.

The value of analyst firms extends beyond access to market research data and mentions in market assessment reports.