Social proof is increasingly part of the buying process at every point in the sales funnel. As a result, peer review sites are critically important for vendors to demonstrate critical user mass and satisfaction

Regardless of the size of your team or the depth of your AR function, there are best practices that can set you up for RFI success.

The value of analyst firms extends beyond access to market research data and mentions in market assessment reports.

While analyst firms must continue to find new ways of demonstrating value, they are still an important part of the go-to-market ecosystem across tech categories.